Privacy Policy

1. Privacy Commitment

PurrWise respects your privacy. We operate as a static-first editorial platform without user account registration, tracking cookies, or mandatory data collection for browsing.

2. Newsletter Subscriptions

If you voluntarily subscribe to our newsletter or download our starter checklist, we collect only your email address. Email addresses are processed securely through our email infrastructure for sending cat care guides. You may unsubscribe at any time using the link included in every email.

3. Measurement & Analytics Privacy

We collect anonymized, aggregate event metrics (such as tool start/completion counts and article navigation paths) to measure content usefulness and improve site design.

• We do NOT collect personally identifiable information (PII) or IP-derived user profiles.
• We do NOT track or transmit raw free-text search queries or pet names entered into interactive tools.
• We do NOT use third-party advertising identifiers or cross-site tracking cookies.
• Analytics collection is completely disabled in local development and test environments.

4. Contact Information

For privacy inquiries or data requests, contact us at [email protected].